Strategic Planning & Market Entry — Kenya

1) Market & sector strategy

1. Rapid, actionable market scan (demand, pricing, distribution, competitors) focused on your product/service.
2. Opportunity sizing and Go-to-Market options for priority Kenyan sectors (manufacturing, agribusiness, ICT/fintech, renewable energy, logistics). Kenya Investment Authority (KenInvest)+1
   Deliverable: Market Entry Brief & recommended entry route (JV, branch, local subsidiary, distributor).

2) Legal & regulatory setup (done for you)

1. We handle company name reservation and formal incorporation through Kenya’s Business Registration Service (BRS/eCitizen), and prepare incorporation documents for submission. Business Registration Service
2. KRA tax registration (PIN, VAT and tax obligations) and tax compliance roadmap for Kenyan operations. Kenya Revenue Authority
3. County-level permits (Single/Unified Business Permit) and other local licences — we prepare applications, coordinate inspections, and follow up with county officers. eProcedures Kenya
   Deliverable: Registered Kenyan entity, KRA PIN, checklist of licences and permit applications initiated.

3) Work permits & immigration support

1. Drafting employer letters, permit strategy (e.g., expatriate work permits vs. local hires), electronic submission via Kenya’s immigration e-portal and follow-up with authorities. Immigration Kenya
   Deliverable: Work-permit application pack and case management until issuance.

4) Local HR, payroll & statutory compliance

1. Employer registration with NSSF, NHIF and PAYE set-up; HR policies aligned with Kenyan labour law and local employment practice. nssf.or.ke
   Deliverable: Payroll & statutory compliance pack (templates + registration evidence).

5) Site selection, logistics & supply chain

1. Site scouting (Nairobi, Mombasa, Naivasha special zones, SEZs), landlord & county checks, logistics planning via the Port of Mombasa and inland freight corridors. kpa.co.ke+1
   Deliverable: Shortlist of sites + commercial terms and logistics route plan.

6) Incentives & SEZ/EPZ facilitation

1. Screening for Special Economic Zone (SEZ) / Export Processing Zone (EPZ) eligibility and assistance with investment promotion approvals and incentive applications. We coordinate with InvestKenya and relevant agencies to secure incentive letters where applicable. Kenya Investment Authority (KenInvest)+1
   Deliverable: Incentives eligibility assessment + initial facilitation request.

7) Local partner & stakeholder matchmaking

1. Identification and vetting of distributors, contractors, suppliers, and government contacts (county & national). We manage introductions and first negotiations.
   Deliverable: Shortlist of vetted partners with recommended engagement model.

8) Cross-cultural integration & stakeholder engagement

1. Chinese–English/Sinophone–Kenyan communications coaching, negotiation support, and stakeholder mapping (government, community, supply chain). We prepare your leadership to build trust quickly in Kenya’s relationship-driven business environment.

1. Kenya Market Entry Blueprint (strategy + go/no-go recommendation)
2. Regulatory & Compliance Pack (BRS, KRA, permits, NSSF/NHIF, immigration) with submission receipts. Immigration Kenya+3Business Registration Service+3Kenya Revenue Authority+3
3. Local partner shortlist & due diligence reports
4. Site selection report and logistics plan (port + last-mile) kpa.co.ke
5. Cross-cultural onboarding and stakeholder engagement plan

1. Relationships matter. Face-to-face introductions and trusted local intermediaries accelerate approvals and business wins.
2. County-level realities: national registration is important, but county approvals (Single Business Permit, land rates, building approvals) are often the operational gating items — we manage both levels. eProcedures Kenya
3. Practical compliance first: payroll, PAYE, NSSF and NHIF are immediate employer obligations — missing these causes fines and reputational risk. nssf.or.ke
4. Logistics gateway: imports often move through Mombasa and on the inland corridor; proper planning prevents costly delays at the port and inland depots.